{"id":1415,"date":"2023-04-25T10:38:25","date_gmt":"2023-04-25T10:38:25","guid":{"rendered":"https:\/\/bespaargroen.nl\/?page_id=1415"},"modified":"2023-04-26T13:56:37","modified_gmt":"2023-04-26T13:56:37","slug":"brandkit","status":"publish","type":"page","link":"https:\/\/bespaargroen.nl\/brandkit\/","title":{"rendered":"Brandkit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1415\" class=\"elementor elementor-1415\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac290c8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ac290c8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2ca4c1\" data-id=\"a2ca4c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1403cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1403cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a2c244e\" data-id=\"a2c244e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3a6386 elementor-widget elementor-widget-heading\" data-id=\"d3a6386\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Brand Toolkit: Bespaar<span style= \"color:#57B031\">groen<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-beed928\" data-id=\"beed928\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0456783\" data-id=\"0456783\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc48f7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc48f7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddf69b7\" data-id=\"ddf69b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8654208 elementor-widget elementor-widget-heading\" data-id=\"8654208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Brand Toolkit: Bespaar<span style= \"color:#57B031\">groen<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1462790 elementor-widget elementor-widget-text-editor\" data-id=\"1462790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>Op deze pagina is alles te vinden over de persoonlijkheid van ons bedrijf. Van visuele identiteit, tone <br \/>of voice en iconen tot onze normen en waarden. We laten zien hoe je dit allemaal gebruikt om ons <br \/>bedrijf consistent en herkenbaar te houden. Deze informatie is alleen voor intern gebruik, zodat je er <br \/>zeker van kunt zijn dat iedereen bij Bespaargroen op dezelfde lijn zit als het gaat om het <br \/>vertegenwoordigen van het merk. Veel plezier in het duiken van onze identiteit!<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d7c152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d7c152\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b870ce3\" data-id=\"b870ce3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16601d elementor-widget elementor-widget-image\" data-id=\"a16601d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"632\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/asian-business-woman-sharing-documents-with-busine-2022-12-08-21-56-21-utc-1.png\" class=\"attachment-large size-large wp-image-1428\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/asian-business-woman-sharing-documents-with-busine-2022-12-08-21-56-21-utc-1.png 960w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/asian-business-woman-sharing-documents-with-busine-2022-12-08-21-56-21-utc-1-300x198.png 300w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/asian-business-woman-sharing-documents-with-busine-2022-12-08-21-56-21-utc-1-768x506.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3aafd46\" data-id=\"3aafd46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bde2f8 elementor-widget elementor-widget-heading\" data-id=\"1bde2f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Onze identiteit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4f3f0 elementor-widget elementor-widget-text-editor\" data-id=\"fb4f3f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bespaargroen is opgericht door Michiel Fortuin, Lauren Visser, Jorben Saaltink en Rinze Bos. De co-founders kenden elkaar al langer en werkten voorheen samen aan projecten vanuit hun eigen onderneming. Ze zaten namelijk allemaal in hetzelfde kantoorgebouw. Michiel en Lauren zaten samen in een onderneming namelijk Merkmonsters. Michiel had veel klanten. Het idee voor Bespaargroen is ontstaan bij Michiel Fortuin die vanuit Merkmonsters veel samenwerkt met installatiebedrijven. Hij merkte vanuit deze sector een frustratie van veel offerteaanvragen met een lage conversie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7fbdda elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7fbdda\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f63f5ba\" data-id=\"f63f5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2956492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2956492\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b97025\" data-id=\"2b97025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a3c14 elementor-widget elementor-widget-heading\" data-id=\"19a3c14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">De waarden waar wij bij leven<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44ab6f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ab6f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b816c48\" data-id=\"b816c48\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32e4b1a elementor-widget elementor-widget-heading\" data-id=\"32e4b1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transparant<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c26ed elementor-widget elementor-widget-text-editor\" data-id=\"79c26ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We zijn eerlijk bij alle aspecten van ons bedrijf, zowel tegenover onze klanten als collega\u2019s. Dit houdt in dat we eerlijk zijn over bijvoorbeeld de kosten, advies en diensten. Naast transparant zijn, komen we ook onze beloften na.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e537d25\" data-id=\"e537d25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3b19c elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2f3b19c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"352\" height=\"223\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/handsome-businessman-in-green-shirt-sitting-at-tab-2022-12-16-16-53-24-utc-1.png\" class=\"attachment-large size-large wp-image-1430\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/handsome-businessman-in-green-shirt-sitting-at-tab-2022-12-16-16-53-24-utc-1.png 352w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/handsome-businessman-in-green-shirt-sitting-at-tab-2022-12-16-16-53-24-utc-1-300x190.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49d56c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49d56c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f86a48a\" data-id=\"f86a48a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f98378b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f98378b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"351\" height=\"223\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/progress-2022-11-09-06-28-17-utc-1.png\" class=\"attachment-large size-large wp-image-1432\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/progress-2022-11-09-06-28-17-utc-1.png 351w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/progress-2022-11-09-06-28-17-utc-1-300x191.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0bd6af9\" data-id=\"0bd6af9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d25d1 elementor-widget elementor-widget-heading\" data-id=\"d5d25d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eenvoudig<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455714b elementor-widget elementor-widget-text-editor\" data-id=\"455714b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Van het aanvragen van subsidies tot het zoeken van een passende installateur. Wij maken het verduurzamingsprocess voor elke consument makkelijk. Dit doen wij door de stappen naar verduurzamen op een platform te zetten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb03442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb03442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6aea859\" data-id=\"6aea859\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3a3a3 elementor-widget elementor-widget-heading\" data-id=\"8a3a3a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Duurzaam<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f66a8 elementor-widget elementor-widget-text-editor\" data-id=\"01f66a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bij Bespaargroen zetten we ons in voor een positieve impact op de planeet. Dit betekent het verminderen van de ecologische voetafdruk, het gebruik van duurzame producten en investeren in duurzame initiatieven.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ddcf53\" data-id=\"5ddcf53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc8bc2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6cc8bc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"224\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/nature-renewable-energy-and-eco-friendly-lightbul-2023-02-15-00-17-06-utc-1.png\" class=\"attachment-large size-large wp-image-1431\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/nature-renewable-energy-and-eco-friendly-lightbul-2023-02-15-00-17-06-utc-1.png 351w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/nature-renewable-energy-and-eco-friendly-lightbul-2023-02-15-00-17-06-utc-1-300x191.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ff5d3c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff5d3c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d1698b\" data-id=\"6d1698b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fca8ac elementor-hidden-mobile elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5fca8ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"224\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/behind-the-glass-view-of-senior-confident-man-work-2022-12-16-19-32-35-utc-1.png\" class=\"attachment-large size-large wp-image-1429\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/behind-the-glass-view-of-senior-confident-man-work-2022-12-16-19-32-35-utc-1.png 351w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/behind-the-glass-view-of-senior-confident-man-work-2022-12-16-19-32-35-utc-1-300x191.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b900ed2\" data-id=\"b900ed2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e15a80e elementor-widget elementor-widget-heading\" data-id=\"e15a80e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Toegankelijk<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e69add elementor-widget elementor-widget-text-editor\" data-id=\"0e69add\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bespaargroen maken we verduurzaming voor iedereen beschikbaar, ongeacht inkomen of nationaliteit. <br \/>Dit betekent ook: een snelle klantenservice, vertaalde versies en persoonlijke begeleiding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-201a126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"201a126\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7aec932\" data-id=\"7aec932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd5571b elementor-widget elementor-widget-heading\" data-id=\"cd5571b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ons logo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c0ba8 elementor-widget elementor-widget-text-editor\" data-id=\"03c0ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bespaargroen heeft \u00e9\u00e9n logo, in twee varianten. Het primaire logo wordt gebruikt voor drukwerk, de website en content. Het secundaire logo wordt alleen gebruikt als beeldmerk wanneer het primaire logo niet past. Denk bijvoorbeeld aan een profielfoto\u2019s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe5a70 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ffe5a70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"85\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-25.png\" class=\"attachment-large size-large wp-image-1433\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-25.png 326w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-25-300x78.png 300w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838b869 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"838b869\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"140\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-26.png\" class=\"attachment-large size-large wp-image-1434\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8abe78c\" data-id=\"8abe78c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ec39b elementor-widget elementor-widget-text-editor\" data-id=\"a3ec39b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zorg ervoor dat er altijd genoeg witruimte om het logo heen staat. De witruimte ratio waar wij gebruik van maken is 7.3:1.<\/p><p>\u00a0<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1435 aligncenter\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-33-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-33-300x110.png 300w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-33.png 496w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-981efae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"981efae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b2ff8e\" data-id=\"5b2ff8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a796108 elementor-widget elementor-widget-heading\" data-id=\"a796108\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo dont's<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ee248 elementor-widget elementor-widget-text-editor\" data-id=\"92ee248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aan het gebruik van het logo zijn regels verbonden. Zo wordt het logo niet vervormd, staat het nooit op een vloekende achtergrond, en worden de kleuren nooit verandert. Ook moet er altijd worden gekeken naar de hoofdletter van het logo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf1a6e8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1a6e8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4413cc\" data-id=\"c4413cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2643228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2643228\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-de151c4\" data-id=\"de151c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3d142 elementor-widget elementor-widget-image\" data-id=\"6d3d142\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"27\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-28.png\" class=\"attachment-large size-large wp-image-1446\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-28.png 307w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-28-300x26.png 300w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98adad0 elementor-widget elementor-widget-text-editor\" data-id=\"98adad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Het logo mag niet vervormd worden, en hoort de standaard ratio te hebben van 7.3:1.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f813224\" data-id=\"f813224\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a714d68 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a714d68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"58\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-29.png\" class=\"attachment-large size-large wp-image-1447\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48de714 elementor-widget elementor-widget-text-editor\" data-id=\"48de714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De eerste letter van het logo is een hoofdletter. Bespaargroen wordt dus niet als BespaarGroen of bespaargroen geschreven.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7925c0d\" data-id=\"7925c0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7974dd elementor-widget elementor-widget-image\" data-id=\"c7974dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"43\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-30.png\" class=\"attachment-large size-large wp-image-1448\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aeb211 elementor-widget elementor-widget-text-editor\" data-id=\"0aeb211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De kleuren van Bespaargroen blijven altijd hetzelfde. De kleuren zijn meteoriet paars (HEX: #3F245C) en leafy green (HEX: #62B93C).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7d8f720\" data-id=\"7d8f720\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679d14a elementor-widget elementor-widget-image\" data-id=\"679d14a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"55\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-34.png\" class=\"attachment-large size-large wp-image-1449\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0c395 elementor-widget elementor-widget-text-editor\" data-id=\"bf0c395\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Het logo mag niet op achtergronden worden geplaats met een vloekende kleur. Gebruik daarom het liefst een witte achtergrond.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e9b00 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e9b00\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c70cf1\" data-id=\"0c70cf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb7546f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb7546f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7160375\" data-id=\"7160375\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dfe1ad elementor-widget elementor-widget-heading\" data-id=\"5dfe1ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Lettertype<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbf144 elementor-widget elementor-widget-text-editor\" data-id=\"2dbf144\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Het lettertype die Bespaargroen gebruikt voor het logo is Etelka medium. Dit lettertype wordt ook gebruikt voor alle kopjes. (Font bestand)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa45eaf\" data-id=\"fa45eaf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d991285 elementor-widget elementor-widget-image\" data-id=\"d991285\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"238\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-32.png\" class=\"attachment-large size-large wp-image-1450\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-32.png 402w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/image-32-300x178.png 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd88ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd88ed0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e90631a\" data-id=\"e90631a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e00f59 elementor-widget elementor-widget-heading\" data-id=\"6e00f59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voorbeeld text<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504e685 elementor-widget elementor-widget-heading\" data-id=\"504e685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bespaartips voor jouw woning in Laak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd7e76 elementor-widget elementor-widget-text-editor\" data-id=\"7fd7e76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Iedereen wil besparen op zijn energierekening. Hoe je dit het beste kunt doen verschilt per huis. Het is bijvoorbeeld afhankelijk van het bouwjaar, en de maatregelen die bijvoorbeeld een vorige bewoner al heeft genomen. In deze blog zoomen we in op de wijk Laak in Den Haag. We kijken naar het soort woningen in deze wijk, en hoe deze woningen over het algemeen het beste verduurzaamd kunnen worden.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63ca72c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ca72c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60e3626\" data-id=\"60e3626\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcccd6e elementor-widget elementor-widget-heading\" data-id=\"fcccd6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kleuren<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c976061 elementor-widget elementor-widget-text-editor\" data-id=\"c976061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De primaire kleuren van Bespaargroen zijn groen en paars. Deze kleuren komen in elk grafisch aspect voor, denk aan flyers, boeken en merchandise. De secundaire kleur is wit. Deze wordt voornamelijk gebruikt voor achtergronden.<\/p><p>De primaire kleuren van Bespaargroen zijn meteorite paars (HEX:#3F245C) en leafy green (HEX:#62B93C). <br \/>De secundaire kleur is wit (HEX: #FFFF), die voornamelijk alleen voor achtergronden worden gebruikt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ba8043\" data-id=\"9ba8043\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ce8b93 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4ce8b93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-9.png\" class=\"attachment-large size-large wp-image-1451\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-9.png 180w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-9-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a6c12d elementor-widget__width-initial e-transform e-transform e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"2a6c12d\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-10.png\" class=\"attachment-large size-large wp-image-1452\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-10.png 180w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Ellipse-10-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca49a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca49a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e24816b\" data-id=\"e24816b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d28a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d28a49\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d6ece4\" data-id=\"4d6ece4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f089ebe elementor-widget elementor-widget-heading\" data-id=\"f089ebe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9a865 elementor-widget elementor-widget-text-editor\" data-id=\"9e9a865\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tone of voice\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e7921 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94e7921\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zinnen houden we simpel en begrijpelijk. Moeilijke informatie vertalen we naar makkelijke zinnen.\u00a0Zinnen houden we simpel, kort en begrijpelijk. Moeilijke dingen worden makkelijk verwoord, zodat iedereen het kan begrijpen. Teksten moeten overkomen alsof we direct met de klant praat. We zijn eerlijk tegenover de klant, in elk aspect mogelijk. Als bedrijf tonen we medeleven voor klanten, en denken we met hen mee. Bij het schijven van een tekst wordt er rekening gehouden met de volgende punten:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50a7e29\" data-id=\"50a7e29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a4012f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3a4012f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"537\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/boss-present-marketing-strategy-for-teamwork-in-of-2022-11-17-08-48-17-utc-1.png\" class=\"attachment-large size-large wp-image-1453\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/boss-present-marketing-strategy-for-teamwork-in-of-2022-11-17-08-48-17-utc-1.png 647w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/boss-present-marketing-strategy-for-teamwork-in-of-2022-11-17-08-48-17-utc-1-300x249.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7ca530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7ca530\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9725d98\" data-id=\"9725d98\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbbcc7f elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"fbbcc7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"254\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/WhatsApp-Image-2023-03-13-at-13.43-1-1024x254.png\" class=\"attachment-large size-large wp-image-1465\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/WhatsApp-Image-2023-03-13-at-13.43-1-1024x254.png 1024w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/WhatsApp-Image-2023-03-13-at-13.43-1-300x74.png 300w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/WhatsApp-Image-2023-03-13-at-13.43-1-768x191.png 768w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/WhatsApp-Image-2023-03-13-at-13.43-1.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff2e06 elementor-widget elementor-widget-heading\" data-id=\"2ff2e06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zeg maar je<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae082ec elementor-widget elementor-widget-text-editor\" data-id=\"ae082ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bespaargroen is een je-bedrijf, we willen op een makkelijke manier leerzaam overkomen. Wij willen klanten direct aanspreken, en gebruiken daarom bij elke vorm van klantencontact je. We gebruiken je voor blogs, artikelen, advertenties, informatie en klantencontact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e25265 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e25265\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3459604\" data-id=\"3459604\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16d10e2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"16d10e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"297\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/cropped-view-of-woman-holding-recycling-box-while-2022-12-16-20-20-49-utc-1.png\" class=\"attachment-large size-large wp-image-1494\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/cropped-view-of-woman-holding-recycling-box-while-2022-12-16-20-20-49-utc-1.png 495w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/cropped-view-of-woman-holding-recycling-box-while-2022-12-16-20-20-49-utc-1-300x180.png 300w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e928547\" data-id=\"e928547\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b0da49 elementor-widget elementor-widget-heading\" data-id=\"8b0da49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verduurzamen hoeft niet saai te zijn<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7298a34 elementor-widget elementor-widget-text-editor\" data-id=\"7298a34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bij Bespaargroen maken we verduurzamen leerzaam. We mensen leren hoe ze duurzaam kunnen leven. Maak het dus niet saai, een vleugje ironie en humor doet dus geen kwaad. Iets leerzaams moet ook leuk zijn.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a44735 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a44735\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0240110\" data-id=\"0240110\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-915d18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915d18f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-93f2d87\" data-id=\"93f2d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9389c5e elementor-widget elementor-widget-heading\" data-id=\"9389c5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Beeld gebruik<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac12ca elementor-widget elementor-widget-text-editor\" data-id=\"cac12ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bij Bespaargroen willen we ervoor zorgen dat de uitstraling, gevoel en beleving overal hetzelfde is. Voor het beeldgebruik hebben we enkele richtlijnen opgesteld om ervoor te zorgen dat we professioneel over komen.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>De beelden zijn scherp, in een resolutie van 1080p of hoger.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>De beelden hebben een aanhang met zowel het bedrijf als de opgegeven informatie.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>De beelden zijn aantrekkelijk en passen bij de branding van het bedrijf.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>De beelden lijkten niet te geposeerd.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ab8e92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ab8e92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a8cdd9\" data-id=\"3a8cdd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5923a7f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5923a7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"611\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/checking-daily-instagram-feed-social-media-is-par-2022-11-14-05-32-26-utc-1.png\" class=\"attachment-large size-large wp-image-1467\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/checking-daily-instagram-feed-social-media-is-par-2022-11-14-05-32-26-utc-1.png 874w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/checking-daily-instagram-feed-social-media-is-par-2022-11-14-05-32-26-utc-1-300x210.png 300w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/checking-daily-instagram-feed-social-media-is-par-2022-11-14-05-32-26-utc-1-768x537.png 768w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40e38bc\" data-id=\"40e38bc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f28553b elementor-widget elementor-widget-heading\" data-id=\"f28553b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e721e45 elementor-widget elementor-widget-text-editor\" data-id=\"e721e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bij Bespaargroen willen we ervoor zorgen dat de uitstraling, gevoel en beleving overal hetzelfde is. Voor het beeldgebruik<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>De huisstijl van Bespaargroen komt duidelijk naar voren.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Elke post gebruikt dezelfde lay-out. De afbeeldingen passen bij de content.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Neem hashtags op die relevant zijn voor de missie en doelstellingen van Bespaargroen.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Houd berichten eenvoudig, maar informatief en boeiend.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Alle foto\u2019s moeten gekaderd of bijgesneden zijn voor eenvoudige weergave op Instagram stories of feeds.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Probeer elke week minstens \u00e9\u00e9n a twee keer te posten.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e37614 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e37614\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f08e58e\" data-id=\"f08e58e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27270be elementor-widget elementor-widget-heading\" data-id=\"27270be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1718332 elementor-widget elementor-widget-text-editor\" data-id=\"1718332\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content is alle soorten media die wordt gedeeld op social media. Content marketing breng vele voordelen met zich mee. Content is belangrijk voor zowel social mediakanalen als Bespaargroens website.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Gebruik de tone of voice die Bespaargroen gebruikt: we zijn een je-bedrijf.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Maak verduurzamen niet saai, gebruik humor en ironie.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Voor de social mediakanalen, is het gebruik van emojis toegestaan.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>De geplaatste content heeft samenhang met verduurzamen of het bedrijf.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>Teksten worden geschreven in correct Nederlands.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1468 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-124.png\" alt=\"\" width=\"15\" height=\"15\" \/>De huisstijl van Bespaargroen komt voor in elk type content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6434fc3\" data-id=\"6434fc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-983e789 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"983e789\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"517\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/social-media-creative-typing-on-laptop-reading-bo-2022-12-07-23-35-16-utc-1.png\" class=\"attachment-large size-large wp-image-1469\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/social-media-creative-typing-on-laptop-reading-bo-2022-12-07-23-35-16-utc-1.png 558w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/social-media-creative-typing-on-laptop-reading-bo-2022-12-07-23-35-16-utc-1-300x278.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c906e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c906e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bad22fd\" data-id=\"bad22fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dbfe10 elementor-widget elementor-widget-heading\" data-id=\"4dbfe10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b81a6 elementor-widget elementor-widget-text-editor\" data-id=\"a5b81a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Het is ook erg belangrijk dat ons merk op de juiste manier wordt gepresenteerd in videografie. Hiervoor zijn de volgende richtlijnen belangrijk.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>Gebruik visuals die visueel aantrekkelijk zijn en passen bij de branding van Bespaargroen.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>De lettertypes \u2018Interstate\u2019 en \u2018Etelka\u2019 worden altijd gebruikt.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>Houd rekening met het auteursrecht bij het gebruik van muziek of andere media.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>Zorg voor een professionele audiokwaliteit.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>Kortere clips zijn vaak effectiever dan langere.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1466 alignleft\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/Rectangle-116.png\" alt=\"\" width=\"15\" height=\"15\" \/>Voeg een call-to-action toe op het einde van de video.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d765344\" data-id=\"d765344\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf34cce elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"cf34cce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"510\" src=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/vlogger-recording-social-media-video-while-sitting-2021-09-02-06-24-20-utc-1.png\" class=\"attachment-large size-large wp-image-1470\" alt=\"\" srcset=\"https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/vlogger-recording-social-media-video-while-sitting-2021-09-02-06-24-20-utc-1.png 592w, https:\/\/bespaargroen.nl\/wp-content\/uploads\/2023\/04\/vlogger-recording-social-media-video-while-sitting-2021-09-02-06-24-20-utc-1-300x258.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Toolkit: Bespaargroen Brand Toolkit: Bespaargroen Op deze pagina is alles te vinden over de persoonlijkheid van ons bedrijf. Van visuele identiteit, tone of voice en iconen tot onze normen en waarden. We laten zien hoe je dit allemaal gebruikt om ons bedrijf consistent en herkenbaar te houden. Deze informatie is alleen voor intern gebruik, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"_links":{"self":[{"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/pages\/1415"}],"collection":[{"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":90,"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/pages\/1415\/revisions"}],"predecessor-version":[{"id":1637,"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/pages\/1415\/revisions\/1637"}],"wp:attachment":[{"href":"https:\/\/bespaargroen.nl\/wp-json\/wp\/v2\/media?parent=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}